Brand identity

Brand study

In the world of marketing, branding is everything. Whether you are launching a new brand or want to refresh your corporate image, Sellinnate is here to help you define and enhance your brand identity.

From fledgling companies to established brands looking for a makeover, our tailored approach ensures that your brand resonates with your target audience authentically and effectively.

Why Choose Us

Choosing Selli for your brand study means entrusting yourself to a team that puts your corporate vision at the center of every creative decision.

We don’t just create a logo or a color palette; we build a complete brand experience that tells your story compellingly and consistently. With a deep commitment to understanding your market and audience, our inherently collaborative process ensures that every aspect of your brand is refined and resonates with your target audience.

Our customized approach and industry expertise allow us to offer branding solutions that not only increase visibility but also create a lasting and meaningful connection with your customers.

By choosing us, you choose a partner that transforms your ideas into a distinctive and successful visual identity, supported by data-driven strategies and flawless implementation.

How we work

Initial Meetings and Questionnaires

It all starts with a series of meetings and detailed questionnaires to immerse ourselves in your corporate vision, understand your objectives and identify your buyer persona. This process allows us to capture the essence of your brand and transform it into a visual and communicative identity that speaks directly to your audience.

Key Elements of Branding

We develop the visual and communicative pillars of your brand, including logo, colour palette and tone of voice. These elements are essential to ensure consistency and recognisability across all channels.

Competitor Analysis and Market Research

We conduct in-depth studies of your industry and competitors to position you one step ahead. We analyze what works, identify unique opportunities for your brand and create a strategy that emphasizes your uniqueness.

Brand Kit and Brand Manual

We provide a complete Brand Kit, which includes all graphic assets required for consistent communication, from social media to printed material. In addition, the Brand Manual we accompany offers detailed guidelines on how to use the brand identity correctly, ensuring effective and consistent brand management.

Case studes

Concrete examples of how we turned our customers’ ideas into effective brands

FAQs - Frequently Asked Questions

What does 'brand study' mean and what elements does it include?

The brand study includes the analysis and creation of all the visual and communicative elements that define a company’s identity, such as the logo, colour palette, tone of voice and overall communication strategy.

How do you differentiate rebranding from creating a completely new brand?

Re-branding involves revising and updating an existing brand identity to better reflect the company’s evolution or to relaunch the brand in the marketplace, while creating a new brand starts from scratch, establishing all the foundations of a corporate identity for fledgling companies.

How long does a brand study project typically take?

A brand study project can vary from 1 to 3 months, depending on the complexity and specific needs of the client.

What is the process for involving the customer in brand development?

We maintain an ongoing dialogue with the client through regular meetings, draft presentations and feedback sessions to ensure that the end result is perfectly aligned with their expectations and goals.

How do you carry out market research and competitive analysis for brand projects?

We carry out detailed industry analyses, studying direct competitors and market trends to ensure that branding is competitive and distinctive, giving clients a unique advantage in their industry.

What does the 'Brand Kit' you provide include?

The Brand Kit includes all the graphic assets needed for corporate communication, such as social media templates, letterheads, email signatures, presentations and other marketing materials, all consistent with the new brand identity.

How do you ensure that the new brand respects the customer's vision and values?

Through a thorough process of initial briefs and continuous collaboration, we ensure that every element of the brand reflects the client’s vision and values, creating an authentic and powerful narrative.

What tools do you use for brand creation and analysis?

We use professional design tools such as the Adobe suite and Figma for prototyping, as well as specific software for market analysis and project management.

How do you measure the effectiveness of new branding once it has been launched on the market?

We use a combination of web traffic analysis, social media engagement, brand perception surveys and other performance indicators to assess the impact of new branding.

Can I see examples of other brands you have developed?

Yes, we can provide case studies and examples of branding projects we have carried out to demonstrate our experience and achievements in various sectors.

Process and Results

Strumenti Utilizzati

To realise these elements, we rely on state-of-the-art tools such as the Adobe suite and Figma, guaranteeing high-quality products that are both aesthetically pleasing and functional.

Measuring Effectiveness

We monitor the impact of new branding through various tools and strategies, adapting our metrics to the specific needs of each client to ensure that branding objectives are effectively achieved.

Duration and Implementation

Brand study projects can vary from 1 to 3 months, depending on complexity and specific needs. We strive to maintain an efficient and transparent workflow, with regular updates and reviews to ensure that the project progresses in line with your expectations.

Successful Case Studies

We have worked with numerous companies to transform their brand identities. From innovative start-ups to major brands, our projects have helped clients gain significant visibility and improve engagement with their audiences.

Our Success Levers


In our brand studio, we implement reputation management strategies to protect and strengthen your brand image in the digital and traditional marketplace.


Through an effective branding strategy, we optimise the return on advertising investments, improving your brand perception and reducing customer acquisition costs.


We offer a seamless brand study process, managing every aspect from initial analysis to final implementation, to ensure a smooth and stress-free transition for your company.


We transform your business by raising its prestige with a refined and distinctive brand identity that communicates quality and professionalism, setting you apart from the competition.

Let's work together!

Are you ready to transform your corporate identity? Contact us today to start the journey towards a stronger, more recognisable brand.

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La nostra missione è aiutarti a sviluppare il tuo progetto nei minimi dettagli. 

Raccontaci la tua idea e verrai contattat* dal nostro team.